BEWorks Academy About Us

Our Story

BEworks Academy supports the mission of teaching the theory of Behavioral Economics (BE) and our core specialty: how to apply BE to real-world challenges.

Behavioral Economics offers three things: a rich understanding of why people think and behave the way they do; a new repertoire of tactics that can be used to drive behavioral change, and the benefits of the scientific method, which allows us to measure for impact. Through science, we can harvest the seeds of innovation and empower people with objective processes to test new ideas, to find what works, when and where, and to be able to scale up and disseminate those ideas to others.

From our firm’s inception, we have taught leaders around the globe how to leverage scientific thinking and apply behavioral insights to drive behavioral change. This has meant making the tools of BE accessible, its philosophy engaging, and the process of evaluating evidence achievable.

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1000+ alumni

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20 expert instructors

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50+ companies helped

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Our Learning Philosophy

Our primary goal is to teach the principles and frameworks we use at BEworks to adapt insights to any challenge.

All our courses are designed to take you on a learning journey that starts with theory and ends with a rich understanding of how these concepts can be applied.

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Reflect

Take time to think about your own behaviors and your learning journey to enrich your learnings.

Theory

Learn the basics of a given concept, what it is and why it matters.

Case Studies

How have these concepts been applied in the real world?

Practice

Practice applying concepts to a given scenario through interactive activities.

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Meet Our Lead Instructors

Taught by the most influential leaders in this discipline, the BEworks Academy is an education and training school designed by BEworks.

BEWorks Academy Instructor
Kelly Peters

CEO & Co-Founder

BEWorks Academy Instructor
Shannon O’Malley, PhD

Director, BEworks Academy

BEWorks Academy Instructor
Dan Ariely, PhD

CBO & Co-Founder

BEWorks Academy Instructor
Heather Tay, MBA

Executive Advisor & Facilitator

BEWorks Academy Instructor
Michelle Hilscher, PhD

Vice President

BEWorks Academy Instructor
Ada Le, PhD

Vice President

BEWorks Academy Instructor
David Thomson, PhD

Vice President

BEWorks Academy Instructor
Kazunaga Matsuki, PhD

Vice President

BEWorks Academy Instructor
Juan Camilo Salcedo, PhD

Facilitator

BEWorks Academy Instructor
Sarah Carpentier, PhD

Instructor

BEWorks Academy Instructor
Angela Cooper, PhD

Instructor

BEWorks Academy Instructor
Erick Roat, PhD

Facilitator

BEWorks Academy Instructor
Shelbie Sutherland, PhD

Instructor

BEWorks Academy Instructor
Julia Van de Vondervoot, PhD

Facilitator

BEWorks Academy Instructor
Mona Zhu, PhD

Instructor

This reset my curiosity button, purged many of my unfounded assumptions and rekindled my fascination with the science of decision-making.
President, GWP Brand Engineering
Thank you, BEworks for generating a mental short circuit in us. It made me think of, and see, different ways to approach human thinking.
CMO, Equivada

This was a fantastic day, jam-packed with practical information that I definitely can use in my day-to-day role.

Marketing Manager, Manulife

We launched an international search for a firm with the capabilities of BEworks. Their team’s unparalleled skillset, thoughtful analysis, and creative insights have paid big dividends.

CMO of U.S. Mortgage Lender
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