An intense in-class program* designed to equip graduates with the skills and knowledge necessary to think critically about challenges with a behavioral lens and be behavioral thought leaders in their organization.

About the BEworks Behavioral Economics Certification Program

11 Module Program – rigorously explores how scientific methodology and behavioural science applies intimately to industry

32+ hours In Class | 5 x 6-hour Classes – taught by Kelly Peters and other senior BEworks Associates with extensive education-based experience

Pre Readings & Homework – specifically designed to enhance application of principles in enterprise

In-class activities – session based hands-on conceptual practice

Certification Certificate -  provided to learners that pass certification

The Curriculum includes:

Module 1: Introduction to Behavioral Economics - An introduction to Behavioral Economics, classic nudge examples and the Laureates that have shaped this powerful discipline

Module 2: Applying Scientific Thinking - Learn what it means to think scientifically and how to ask questions and understand bias with the goal of achieving measurable change-outcomes

Module 3: Foundations of Behavioral Economics - An exploration of the foundational theories of Behavioral Economics, including concepts such as Bounded Rationality, Bounded Willpower, and Bounded Self-Interest. These principles disrupt our intuition about how people think and what impacts behavior

Module 4: The BEworks Method™ 5 Phase Approach - A succinct overview of the consulting (and learning) framework designed to approach challenges from a behavioral and scientific perspective

Module 5: Discovery - Gathering Research through curiosity & observations, establishing measurable observable behaviors to quantify success

Module 6: Behavioral Diagnostics - Understanding challenges behaviourally, journey mapping, delving into behavioral barriers

Module 7: Ideation & Design Lab - From nudges to boosts, prioritizing and designing interventions rooted in behavioral impact

Module 8: Experimentation - Principles of experiment design, from why and how to design experiments, hypothesis testing, building samples and balancing conditions

Module 9: Choice Architecture - Analysis and reporting of experimentation results, taking meaning from the data and developing new hypotheses to continue asking scientific questions

Module 10: Tying it All Together - A real-world challenge, or a pressing challenge in your work explored through the BEworks Method™

Module 11: BE Target Operating Model for Innovation - An operational approach to the people, process and technology required to bring BE to life in your organization

*Classes offered in Toronto, Canada or at your location

Testimonial

“Working with the team at BEworks has been transformational.

With 30 years of experience in the financial services industry, I have been given a new perspective on how to run my business and more importantly, how to help our customers”

- Catherine Milum - Head of Wealth Sales, Manulife