Workshops

Workshops are designed to provide learners the theoretical, foundational, and scientific thinking elements of Behavioral Economics. They provide strategic innovation from the BE discipline and are coupled with practical knowledge to help leaders understand how to implement BE.

FOUNDATIONS

  • BE 101: Our most popular workshop provides an overview of BE, reviews the foundational theories that have shaped the field, explores what it means to think about human behavior scientifically, how to create measures of behavior, explores the science of decision making such as heuristics and biases, leverages the BEworks Interventions Framework which includes nudges and much more.

    • “This reset my curiosity button, purged many of my unfounded assumptions and rekindled my fascination with the science of marketing.” Philippe Garneau, President, GWP Brand Engineering

    • “I have a much better understanding/appreciation of how human beings behave irrationaly & can apply the tools and techniques to nudge them towards better outcomes.” Candice Carneiro, Head of Retail Investments Marketing, Manulife Investment Management

  • Driving Innovation with the BE Method: This workshop is for advanced students of Behavioral Economics who are ready to move into the implementation of Behavioral Economics frameworks and practices in their organization.

    • Key topics include:

      • Understanding how the scientific method is core to Behavioral Economics and can serve as the platform for Innovation https://business.financialpost.com/executive/the-best-question-to-ask-your-team-is-how-do-you-know

      • The proprietary BEworks Method, which has been refined through more than ten years of research and development. The BEworks Method has been used to deliver hundreds of Behavioral Economics projects with Global 1000 companies and governments around the world.

      • In 2020, this workshop will serve as the companion session to BEworks CEO Kelly Peters book on The Science of Applying Behavioral Economics to Real-World Challenges. This session will only be available in November 2019, before resuming again in March 2020.

MARKETING

  • BE and Marketing: This workshop is designed to augment existing marketing strategy, challenge the traditional intuition-based approach to marketing and drive innovation through the use of scientific based Behavioral Economics.  Through this workshop you will learn the foundational theories of Behavioural Economics, practice leveraging heuristics & biases, and interventions in marketing, explore ethical implications of BE and behavior change for marketers and problem-solve using a behavioral science approach.

  • BE and Loyalty: The concept of customer loyalty traditionally revolves around transactional loyalty. Transactional loyalty has been designed to capture and maintain consumer interest in a product or service based on rewards and incentives. But loyalty can be designed and measured in ways that go beyond transactional loyalty. This workshop explores how these programs can engage customers and the elements and structures (e.g., status, levels, gamification) that should exist when developing and maintaining a customer loyalty program.

OPERATIONS

  • BE and HR: Understanding the biases that stand in the way of good hiring practice is crucial to building strong teams with the best talent. This session explores those biases and introduces how debiasing and more importantly, statistical judgment processes, can transform the hiring process. Recruiting challenges are also addressed. Insights from our proprietary work building better hiring solutions will be provided to participants. https://www.moneyballforhiring.com/

  • BE and Compliance & Risk: This session challenges conventional understandings of what makes people dishonest and uses new strategies to help keep people honest. This session is relevant for legal professionals, policy makers, and business leaders managing compliance departments. This session includes a look at our proprieatary Case Studies developing tools for risk management and worker safety. https://www.prnewswire.com/news-releases/corvex-connected-safety-and-beworks-partner-to-predict-and-improve-worker-safety-300699814.html

FINANCE

ENERGY, MOBILITY, AND SUSTAINABILITY

  • BE & Energy, Mobility, and Sustainability: These special topic workshops have been provided to utilities leaders, transportation authorities and manufacturers, and policy makers around the world. Understanding how to overcome barriers such as “the say-do gap,” behavioral responses such as reactance and diffusion of responsibility, and biases such as overconfidence bias are crucial in helping leaders solve some of society’s most complex challenges:

    • What tools can governments use to promote responsible citizen behaviour when traditional approaches like incentives, disclosures, and education fail to work?

    • How do we break through the noise and get customers to attend to environmental messages?

    • How do we help people to understand complex but important information?

    • How can we drive ongoing conservation behaviours?

  • These sessions include a look at our proprietary Case Studies, including work in the Energy sector (e.g. time-of-use compliance, pricing program design, and optimizing peak energy pricing program adoption), Smart Cities (e.g. understanding barriers to Smart Cities technologies), and Transportation challenges (e.g. multi-modal transit, hybrid and EV adoption, transit fare evasion).

HEALTHCARE

  • BE and Healthcare: This special session provides an overview of the types of behavioral challenges that BE has been used to tackle, including but not limited to patient wellness, medication adherence, and the decision-making challenges of treatment plans. We provide an inside-look at BEworks proprietary Case Studies tackling decision aids for doctors, supporting patient decision-making for long-term outcomes, and driving adoption of new medical technologies. https://beworks.com/wp-content/uploads/2019/08/KnowledgeCenterCaseStudy3.pdf

Topics: Other topics may be available upon request.

Languages: All of our workshops are available in English, Spanish, Japanese, and French.

Workshops length: sessions vary from 1/2 day to 3 days.

Certification is available through BEworks Training program.